Decision Intelligence Consulting
Model the decision before you commit the investment.
PACT360 builds decision-intelligence tools and advisory solutions that connect marketing, reputation, luxury strategy, sustainability and infrastructure choices to measurable business outcomes. Model scenarios, compare trade-offs, identify better options and turn complex decisions into management-ready evidence.
Model
Compare
Optimize
Report
Why it matters
Business decisions are increasingly interconnected.
- A marketing investment affects pipeline, revenue and future budget allocation.
- A reputation issue can affect demand, conversion, customer retention and AI-powered recommendations.
- A supplier decision can change cost, sustainability performance, traceability and operating risk.
- An AI infrastructure choice changes energy use, carbon, water, hardware economics and long-term capacity.
Most organisations analyse these decisions in separate systems. PACT360 connects the decision to its financial, operational and sustainability consequences so teams can make trade-offs before resources are committed.
Three decision intelligence practices
One method, applied where allocation decisions are hardest.
Practice
Revenue Intelligence
Turn marketing and reputation signals into financial decisions.
Revenue Intelligence
YourMarketingROI
Plan, benchmark and evaluate marketing investment across channels, programmes and markets.
Revenue Intelligence
PACT360 Reputation Intelligence
Quantify the potential financial impact of negative reviews, viral incidents, customer complaints and persistent AI reputation signals.
Revenue Intelligence
B2B Reputation Intelligence
Model how reviews, customer evidence, peer and community signals and AI-visible reputation influence trust, consideration and pipeline in complex enterprise buying journeys.
Practice
Luxury Decision Intelligence
Model the decisions shaping luxury growth, desirability, pricing, people capability and sustainability.
Luxury Decision Intelligence
LuxuryMarketingROI
Model marketing investment, channel economics and luxury-specific ROI — including the point where more visibility stops helping.
Luxury Decision Intelligence
Luxury Reputation Intelligence
Assess how reviews, service experiences, social signals and AI-discoverable reputation affect luxury trust, desirability and commercial impact.
Luxury Decision Intelligence
Luxury Learning & Development ROI
Model the value, effectiveness and business case for learning, training and capability-building investment in luxury organisations.
Luxury Decision Intelligence
Luxury Pricing Intelligence
Explore pricing, margin, demand and positioning scenarios for luxury products and brands.
Luxury Decision Intelligence
LuxuryImpact360
Model luxury operations, procurement, circularity and UN SDG impact before strategic decisions are implemented.
Practice
Sustainable Infrastructure Intelligence
Understand the environmental and operational consequences of AI and data-centre infrastructure decisions.
Sustainable Infrastructure Intelligence
DataCenterCO2
Model energy, carbon, water, location, cooling, workload and hardware choices for AI and data-centre infrastructure.
- Fifteen data-centre markets priced on grid carbon, water stress and power.
- Real accelerator models, from H100 to rack-scale Blackwell, with cooling requirements.
- Carbon per million tokens, per training run and per unit of useful compute.
- A ranked optimisation list, UN SDG mapping and evidence-graded reporting.
Featured interactive tools
Don’t just read the analysis. Test the decision.
PACT360 combines consulting methodology with interactive models, so you can explore the assumptions behind a decision before requesting a deeper assessment.
Revenue Intelligence
Reputation Revenue Risk Calculator
Estimate the directional financial exposure associated with a high-visibility negative incident.
Revenue Intelligence
B2B Reputation Intelligence
Explore how reputation signals affect trust, enterprise consideration, buying confidence and revenue-risk prioritisation in B2B markets.
Luxury Decision Intelligence
Luxury Reputation Intelligence
Model how reviews, client experience and AI-visible brand evidence may influence luxury trust, desirability and purchase consideration.
Revenue Intelligence
Marketing ROI Tools
Model marketing economics, break-even requirements and ROI assumptions before spend is committed.
Luxury Decision Intelligence
Luxury Learning & Development ROI
Model learning and training investment assumptions and the potential business impact of capability building.
Luxury Decision Intelligence
Luxury Sustainability Scenario Model
Explore operational, procurement and circularity trade-offs for luxury businesses.
Sustainable Infrastructure Intelligence
AI Data Centre Sustainability Model
Compare energy, carbon, water and infrastructure choices for AI workloads and data centres.
Luxury Decision Intelligence
Luxury Pricing Intelligence
Test price, margin and positioning scenarios for luxury products.
One analytical method
Different decisions. One analytical framework.
01
Model
Define the decision, variables, assumptions and business context.
02
Compare
Evaluate alternatives, benchmarks and scenarios using a consistent decision frame.
03
Optimize
Identify the option that best balances financial, operational and sustainability outcomes.
04
Report
Translate the analysis into management-ready evidence, assumptions and recommended actions.
PACT360 Intelligence
Analysis for people making allocation decisions.
PACT360 Intelligence translates real business questions into practical models, benchmarks and decision frameworks across marketing economics, luxury strategy and sustainable technology.
Revenue Intelligence
Marketing Economics
Marketing ROI, field and event economics, partner and channel marketing, ABM, attribution, AI search, B2B reputation intelligence and reputation economics.
Luxury Decision Intelligence
Luxury Intelligence
Luxury marketing, pricing, client experience, luxury reputation intelligence, learning and development, capability building, circularity, procurement, sustainability and commercial strategy.
Sustainable Infrastructure
Sustainable Technology
AI infrastructure, data centres, energy, carbon, water, hardware efficiency and sustainable digital infrastructure.
Research & benchmarks
From calculators to proprietary intelligence.
Interactive tools become more valuable when they are supported by transparent assumptions, benchmarks and repeatable research. PACT360 develops practical frameworks that can evolve into proprietary benchmarks, executive briefings and sponsored research.
In development
- State of Marketing ROI
- Luxury Marketing Investment Benchmark
- Luxury Learning & Development Effectiveness Benchmark
- Luxury Circularity Benchmark
- AI Infrastructure Sustainability Index
- Online Reputation Financial Impact Index
- B2B Reputation & AI Visibility Benchmark
- Luxury Reputation & AI Visibility Benchmark
See the methodology applied
Test the method on public data before sharing your own.
Clearly labelled public-data demonstrations and scenario analyses show how the methodology works before you share confidential business data.
Luxury
Marketing investment, pricing or sustainable procurement scenario.
Reputation
Viral incident, negative-review, AI-visibility or trust-risk analysis across consumer, B2B and luxury contexts.
Sustainable technology
AI and data-centre configuration comparison.
Circularity
Repair, resale, take-back or material substitution scenario.
Public-data demonstrations are illustrative. They are not presented as verified client losses, savings or attributable outcomes unless supported by client data.
Who PACT360 is for
Built for people making allocation decisions.
CMO / Marketing
Where should we invest, and what must be true for the investment to make economic sense?
Brand / Communications
Which reputation signals matter commercially, how do they differ across B2B and luxury buying journeys, and when is intervention justified?
B2B Marketing / Revenue
How could customer evidence, peer conversations, review platforms and AI-generated recommendations affect enterprise trust, consideration and pipeline?
Luxury Strategy
How do marketing, pricing, desirability and sustainability trade-offs interact?
HR / Learning & Development
Which capability-building investments are most relevant, what outcomes should be measured, and how can learning connect to business priorities?
Procurement / Operations
What is the cost–impact–risk trade-off between suppliers, materials and operating choices?
Sustainability
Which intervention produces the greatest measurable environmental improvement?
Technology / Infrastructure
How do workload, hardware, location and infrastructure choices affect environmental and operating outcomes?
Commercial services
When the free model isn’t enough.
01
Decision Diagnostic
A focused analysis of one decision using validated assumptions, client inputs and relevant benchmarks.
02
Strategy Sprint
Scenario modelling, trade-off analysis, recommendations and a management-ready presentation.
03
Enterprise Intelligence
Ongoing modelling, benchmarking, research and advisory support for recurring decisions.
Newsletter
PACT360 Decision Brief
One useful model, benchmark or decision framework at a time — covering marketing economics, luxury intelligence and sustainable technology.
Marketing
Reputation Intelligence
Luxury
Learning & Development
Sustainability & AI Infrastructure
What decision are you trying to make?
Marketing allocation? Pricing? Learning and development? Reputation response? Sustainable procurement? Circularity? AI infrastructure? Bring us the decision. PACT360 will help model the assumptions, compare alternatives and translate the trade-offs into decision-ready evidence.