Online Reputation Management (ORM) · Research & Analysis

The reputation footprint AI reads before your buyer does.

AI reads your reputation footprint — your reviews, your mentions, what forums say, and most brands have no idea what it's telling buyers. PACT360 maps that footprint into a single ORM Trust Score…

ORM Trust Score SAMPLE MAPPING
0/100
Platform Coverage
What your platforms justify53.6
What AI shows today25.0
0.0 AI Citation Gap
Readiness − Observed
Illustrative figures from a House of Dunmore–style mapping · not live client data
Reddit is now the most cited domain cited by AI systems.
A single thread can shape the recommendation a buyer receives before they ever reach your boutique — and most luxury brands cannot see it. Your Trust Score makes it measurable.
The Deliverable

What a Trust Score map contains

Four research modules, one explainable score. Every figure is traced back to the actual evidence behind it — no black box, no dashboard to manage.

01 / Coverage

ORM Platform Coverage

Every platform AI systems read — Reddit, TikTok, Google Reviews, Trustpilot, editorial, Instagram, YouTube — scored and weighted by how heavily each one influences AI recommendations.

Weighted maturity score0–100
02 / Visibility

AI Citation Readiness

We test what ChatGPT, Perplexity, Gemini and Google AI Mode actually say about you, then compare it to what your platforms should earn. The gap between the two is the headline finding.

Readiness vs ObservedGap
03 / Risk

Category Severity

Every complaint is tagged to one of eight categories and weighted by how structurally hard it is to fix — separating fast, response-driven issues from slow, reputational ones.

Fixability factor0.35–0.95
04 / Value

Financial Impact

The Trust Score gap, priced. We model the annual revenue your reputation already supports but isn't yet capturing — so the board sees opportunity, not abstraction.

Modeled annual upside$
The Evidence

Why reputation mapping matters

The data behind ORM's impact on buyer behavior, AI citations, and brand equity.

It converts — most of all for premium goods

72%
Purchase likelihood increase when buyers interact with positive reputation markers and social proof.
4.5x
More reviews generated by actively managed premium brands compared to category averages.
89%
Conversion rate improvement for high-trust products explicitly displaying verified review metrics.

Buyers check — and their standards are rising

94%
Of modern consumers read online reviews before committing to a meaningful purchase decision.
73%
Trust verified online reviews and forum citations as much as personal recommendations from peers.
58%
Of consumers report they will actively refuse to buy a product without any review or reputation presence.

It shapes big brands — and rewards those who manage it

85%
Of total brand perception is now influenced directly by user-generated reviews and community threads.
67%
Of enterprise companies actively use AI systems for review management and ORM tracking at scale.
91%
Of organizations reported improved customer loyalty after implementing structured ORM strategies.

References & Citations

  • 1. Spiegel Research Center, Medill, Northwestern University. How Online Reviews Influence Sales, 2017. spiegel.medill.northwestern.edu
  • 2. BrightLocal. Local Consumer Review Survey, 2026 edition. brightlocal.com/research
  • 3. BrightLocal. Local Consumer Review Survey, 2024 edition. brightlocal.com/research/…-2024
  • 4. Askalidis, G. & Malthouse, E. C. (2016). The Value of Online Customer Reviews. Proceedings of the 10th ACM Conference on Recommender Systems (RecSys '16), 155–158.
  • 5. Maslowska, E., Malthouse, E. C. & Bernritter, S. F. (2017). Too Good to Be True: The Role of Online Reviews' Features in Probability to Buy. International Journal of Advertising, 36(1), 142–163.

Figures are drawn from the sources above as published; survey figures (2, 3) are refreshed annually and may shift year to year, so cite the edition. Conversion figures (1) come from controlled analyses of ~5M+ page views and 100k+ reviews; the underlying methods are peer-reviewed in sources 4 and 5.

Free Tool · No Sign-Up

Estimate your exposure

A 30-second indicative read on your Trust Score, your AI suppression risk, and the revenue your unanswered reviews may be costing. A full mapping replaces these estimates with measured figures.

Indicative ORM Trust Score
AI suppression risk
Est. annual revenue at risk
Recommended response SLA
Indicative estimates from PACT360 sector models. A full Trust Score mapping replaces every figure here with measured, evidence-traced results. · akhil@pact360consulting.com
Methodology

How the mapping works

A five-stage research process, run once and re-run on a schedule. Each stage produces evidence the next one builds on.

STAGE 01

Audit

Every public review, thread and mention read individually across your platforms — not sampled.

STAGE 02

Score

Platform performance converted into a single weighted ORM Trust Score on a 0–100 scale.

STAGE 03

Map the gap

Live AI-citation testing measures what systems show today against what you've earned.

STAGE 04

Price the gap

The shortfall translated into modeled annual revenue, by pathway, weighted by confidence.

STAGE 05

Prioritize

A ranked, costed action list — what moves the score fastest, in what order.

Insights & Research

Insights & Research

Deep dives into ORM strategy, AI citation readiness, and brand reputation in the age of AI-mediated discovery.

Engagements

Three depths of analysis

Project-based research engagements, priced by analytical depth — not monthly retainers. Each delivers a board-ready report you own.

Trust Score Diagnostic
Single brand · one platform set
$6,000
per mapping · 2–3 week turnaround
  • Full ORM Platform Coverage score
  • AI Citation Readiness gap analysis
  • Category severity breakdown
  • Board-ready PDF diagnostic
Inquire
Most Commissioned
Competitive Trust Map
Your brand vs five named rivals
$10,000
per mapping · 3–4 week turnaround
  • Everything in the Diagnostic
  • Five-competitor Trust Score benchmark
  • Platform-by-platform gap map
  • Financial impact model ($ upside)
  • 90-day prioritized action plan
Inquire
AI Citation Deep-Dive
Funded brands entering new markets
$15,000
per mapping · 4–6 week turnaround
  • Everything in the Trust Map
  • Multi-market AI citation testing
  • Verbatim AI-response transcript audit
  • Quarterly re-score & tracking option
Inquire
Flagship Sample

See a real Trust Score map

A full, redacted mapping — the House of Dunmore 360 Trust Index — showing every module, the AI citation gap, the financial model and the action plan, exactly as a client receives them.

PDF · 14 PAGES
ORM TRUST SCORE 54/100
AI CITATION GAP +28.6
Request the sample

What does your score say?

Book a 20-minute mapping call. We'll run a live AI-citation snapshot of your brand beforehand — so you arrive with a real finding, not a pitch.

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