Revenue Intelligence

B2B Reputation Intelligence

A specialist B2B edition for modelling how reviews, customer evidence, peer and community signals and AI-visible reputation influence trust, consideration, pipeline and commercial outcomes in complex enterprise buying journeys.

What it models

Inside the model.

  • Eleven B2B technology categories, from cybersecurity to AI platforms, each with its own risk profile.
  • Detection lead: how far behind public disclosure you find out, and what that costs.
  • Expected annual loss and the return on each resilience control.
  • Incident scenarios with recovery time, with and without controls.

Who it is for

Built for these decisions.

  • B2B marketing and revenue leaders exposed to review platforms and peer communities.
  • Security, cloud and infrastructure vendors whose product is trust.
  • Teams preparing for AI-generated vendor recommendations.

Test it, then take it further.

Run the model on your own assumptions first. When the decision needs validated inputs, benchmarks and a management-ready recommendation, bring it to us.